I recently had lunch with a colleague. I use the term “colleague” loosely since this gent has accomplished far more in the journalism world than what I have (or probably ever will have). As we ate, we discussed a few things about our industry.
Some newspapers are very reluctant to web-publish their stories. Their reasoning is readers will start to ask, “Why should I spend x amount of money on the print edition when I can read the online issue for free?” While it’s important to maintain a presence on the web, perhaps a compromise is to “tease” articles every week and let the online readers know they can read the rest of the story if they buy the print issue. Or perhaps they can read the rest of the story if they become an online subscriber. (This would work great for residents in another state or country who still want to keep up with what’s going on).